Previews: Our Luxury Division

Since 1933, Coldwell Banker Previews International® has represented and sold some of the world’s most prized estates. The owners of these prestigious homes choose to be represented by Previews® professional because they are confident that our global network of industry professionals can deliver exceptional service, advertising strategies tailored to reach high-net-worth individuals and outstanding sales performance at every turn.

The Previews® program was founded on the belief that extraordinary properties require extraordinary marketing. Extraordinary marketing begins with a bespoke marketing plan. Crafted by Previews Property Specialists and an experienced marketing team, our strategic plans encompass targeted local, regional and international advertising campaigns designed to capture each property’s unique qualities and speak to those affluent buyers who are most likely to respond. This approach ensures the highest level of exposure for each of our fine estates.

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